'Vertu was founded to create phones for the world's most demanding individuals'.
Combining technology with the outstanding craftsmanship of watchmakers and jewellers, Vertu makes exceptional mobile handsets and required an exceptional global uniform solution.
1. Uniform /
The uniform mirrors Vertu's black and white. A black suit designed for a modern, sharp tailored look in 100% Italian wool, lightweight and breathable; white shirts in 100% cotton with an easy care finish.
The suit has some refinements such as a mobile phone pocket, enabling staff to pocket a handset while on the sales floor and bespoke Vertu buttons. European manufacture ensures the best possible quality and craftsmanship.
2. Accessories /
Bespoke ties for the men's uniform with silk woven and manufactured in the UK, a symbolic gesture to the Made in England craftsmanship of Vertu mobile phones.
The uniform is distributed in a bespoke Vertu suit bag, designed to store, transport and return uniforms safely for disposal. The bag also instils a sense of pride and ownership to staff members.
3. Environment /
The challenge was to deliver a global solution for a relatively small workforce, encompassing all climates, all shapes and all sizes. Vertu customers demand top-level service, care and attention. The subliminal aspects of quality in the uniforms were critical to maintaining Vertu's brand values.
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