Revisiting the Design Fair with Renewed Vision
From its inaugural introduction in 2017 to its revamp in 2023, Field Grey’s readywear collection has journeyed through time, refining its ethos and adapting to the changing landscape of uniform design. As we prepare for a much-anticipated return to the London Design Fair, let’s dive into readywear’s transformative journey.
Janice Turner’s Revived Perspective on readywear
From Then to Now: The Ongoing Vision
While the roots of readywear trace back to Field Grey’s consistent strive for innovation, the brand’s return to the London Design Fair represents its evolved take on workwear essentials.
“A decade ago, our goal was to introduce a unique blend of design and functionality into uniforms. Fast forward to 2023, and while our core beliefs remain unchanged, our methods and designs have transformed to match the current times.”
Janice Turner
Who Wears readywear in 2023?
readywear, while still grounded in its original intent, has expanded its horizons. Today, it caters to an even broader audience, embracing the dynamic shifts in the world of retail, hospitality, and beyond.
“Whether it’s a café startup or a museum, readywear is the go-to choice for establishments that value both aesthetics and functionality.”
Janice Turner
Modern Customisation with readywear
While readywear has always championed customisation, the options today are more varied and sophisticated.
“Beyond the basic embroideries and stitching, our collection now introduces intricate bespoke elements, bringing a modern touch to classic designs.“
Janice Turner
Embracing Modernity: Design, Gender, and Sustainability
An All-Inclusive Collection
Today’s readywear reflects global strides towards inclusivity.
“Most of our designs now embrace the fluidity of gender norms, and while we maintain our signature pieces, new additions cater to a myriad of styles and preferences.”
Janice Turner
The Strategic Relaunch at London Design Fair
The decision to relaunch at the London Design Fair wasn’t mere coincidence.
“This fair represents a fusion of timeless design principles and avant-garde concepts. It’s the perfect backdrop for unveiling readywear’s modern evolution.”
Janice Turner
Sustainability: Field Grey’s Strengthened Commitment
Field Grey’s dedication to sustainable practices has only deepened over time. Janice elaborates on their expanded approach to sourcing and quality, emphasising their partnerships with sustainable mills and rigorous quality control checks.
The Durability Advantage: A Decade Strong
Field Grey’s consistent focus on durability remains one of its core strengths. Comparing readywear to high street alternatives, Janice underscores the longevity and superior craftsmanship that defines the collection.
“Six years on, and our commitment to producing enduring designs has only intensified. While fashion trends come and go, the need for long-lasting workwear remains constant.”
Janice Turner
Bridging the Past and Present
How has readywear seamlessly transitioned from its 2017 introduction to its 2023 relaunch? Janice captures the essence, stating…
“It’s about amalgamating our decade-long expertise with contemporary design principles. It’s not just about revisiting the Design Fair; it’s about reintroducing readywear’s enriched legacy.”
Janice Turner
As the curtains rise at the 2023 London Design Fair, readywear stands as a testament to Field Grey’s commitment to adaptability, innovation, and timeless design. This is not just a relaunch; it’s the rebirth of a legacy, ready to set new milestones in the world of uniform design.