{"id":10098,"date":"2017-04-25T17:05:16","date_gmt":"2017-04-25T16:05:16","guid":{"rendered":"https:\/\/www.field-grey.com\/blog\/?p=10098"},"modified":"2018-11-21T18:23:17","modified_gmt":"2018-11-21T18:23:17","slug":"mcdonalds-unveil-new-uniforms","status":"publish","type":"post","link":"https:\/\/www.field-grey.com\/blog\/mcdonalds-unveil-new-uniforms\/","title":{"rendered":"McDonald&#8217;s unveil new uniforms"},"content":{"rendered":"<p>Fast food giant <a href=\"http:\/\/www.mcdonalds.co.uk\/ukhome.html\" target=\"_blank\">McDonald&#8217;s<\/a> unveiled brand new uniforms this week as part of the company\u2019s &#8216;continued effort to refresh the restaurant experience&#8217;. The new designs by Waraire Boswell and Bindu Rivas will launch across the US this month, eventually appearing in all 14,000 restaurants.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc2.jpeg\" alt=\"mc2\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-10115\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc2.jpeg 640w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc2-600x400.jpeg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc2-400x267.jpeg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The new uniforms are a stark contrast to the previous offerings (particularly Hemingway&#8217;s retro-inspired UK designs). The range is made up entirely of modern grey pieces &#8211; from tops to trousers &#8211; in a shift towards a more contemporary look.<\/p>\n<p>\u201cOur new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear,\u201d said Jez Langhorn, McDonald\u2019s Senior Director of HR.<\/p>\n<p>We love the utility apron (of course) that can be worn full or half; this allows staff to customise their look. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/McDonaldsUniform1.jpg\" alt=\"McDonaldsUniform1\" width=\"700\" height=\"467\" class=\"alignnone size-full wp-image-10114\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/McDonaldsUniform1.jpg 700w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/McDonaldsUniform1-600x400.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/McDonaldsUniform1-400x267.jpg 400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The contrasting grey-on-grey stripes look great, and compliment the rest of the chic uniform &#8211; which even includes an airline-inspired geometric scarf for hospitality staff members. Discrete hints of yellow, the brands signature colour (of course), appear through bold stitching patterns. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc3.jpeg\" alt=\"mc3\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-10105\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc3.jpeg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2017\/04\/mc3-400x267.jpeg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The uniforms have been mercilessly mocked on Twitter, however, with users drawing comparisons to sci-fi films like Star Wars and The Hunger Games:<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Hey <a href=\"https:\/\/twitter.com\/McDonalds\">@McDonalds<\/a> . About your new uniforms. Did you get your inspiration from the First Order? <a href=\"https:\/\/t.co\/uk6iIFZz74\">pic.twitter.com\/uk6iIFZz74<\/a><\/p>\n<p>&mdash; afifah (@fifahzulkifli) <a href=\"https:\/\/twitter.com\/fifahzulkifli\/status\/855751820190208000\">April 22, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Meanwhile at new <a href=\"https:\/\/twitter.com\/McDonalds\">@McDonalds<\/a> uniform showcase <a href=\"https:\/\/t.co\/scvDZzE1cd\">pic.twitter.com\/scvDZzE1cd<\/a><\/p>\n<p>&mdash; Charles FLEXavier (@BIGGSEXXXY77) <a href=\"https:\/\/twitter.com\/BIGGSEXXXY77\/status\/855662489924775936\">April 22, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>What do you think? <\/p>\n<p><em>All images courtesy McDonald&#8217;s<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast food giant McDonald&#8217;s unveiled brand new uniforms this week as part of the company\u2019s &#8216;continued effort to refresh the restaurant experience&#8217;. The new designs by Waraire Boswell and Bindu Rivas will launch across the US this month, eventually appearing in all 14,000 restaurants. The new uniforms are a stark contrast to the previous offerings [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":338,"footnotes":""},"categories":[1080],"tags":[1378,1206,2137,2258],"class_list":["post-10098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-news","tag-hospitality","tag-mcdonalds","tag-uniform","tag-uniform-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s unveil new uniforms - Field Notes | Blog and News | Field Grey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/field-grey.com\/blog\/mcdonalds-unveil-new-uniforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s unveil new uniforms - Field Notes | Blog and News | Field Grey\" \/>\n<meta property=\"og:description\" content=\"Fast food giant McDonald&#8217;s unveiled brand new uniforms this week as part of the company\u2019s &#8216;continued effort to refresh the restaurant experience&#8217;. 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