{"id":10250,"date":"2017-05-29T18:12:22","date_gmt":"2017-05-29T17:12:22","guid":{"rendered":"https:\/\/www.field-grey.com\/blog\/?p=10250"},"modified":"2017-05-29T18:12:22","modified_gmt":"2017-05-29T17:12:22","slug":"project-launch-duck-waffle-local","status":"publish","type":"post","link":"https:\/\/www.field-grey.com\/blog\/project-launch-duck-waffle-local\/","title":{"rendered":"Project Launch: Duck & Waffle Local"},"content":{"rendered":"

The latest Field Grey project launched this week with a bespoke solution for London’s latest opening: Duck & Waffle Local<\/a>. Here we take a look at the project, from the brief through to result. <\/p>\n

The Client<\/h2>\n

Duck & Waffle Local is the sister restaurant of the already iconic Heron Tower original, but with a ‘fast casual’ philosophy. The Duck & Waffle Local team have created a sociable, relaxed and communal atmosphere at the venue on Haymarket at Piccadilly. <\/p>\n

\"HH-Duck-And-Waffle-Local-Interiors-018-small-1440x480\"<\/p>\n

The Brief<\/h2>\n

Duck & Waffle Local is the first duck-driven fast casual restaurant concept with global ambition. A youthful, open and relaxed concept, Duck & Waffle Local required a more casual uniform solution.<\/p>\n

Wearability is key, with durable, stain-resistant fabrics. The playful ethos of the brand and the venue were also key factors to consider throughout the design process.<\/p>\n

Development<\/h2>\n

As part of the development process, we researched a number of areas, from sports-luxe fashion to traditional utility garments. We explored this area because the farm, and in particular barns, were a big inspiration for the interior design of the new restaurant. We explored workwear and utility pockets, futuristic fabrics and the history of denim.<\/p>\n

\"20170216_Duck_&_Waffle_Local_uniform_proposal\"<\/p>\n

\"20170216_Duck_&_Waffle_Local_uniform_proposal_2\"<\/p>\n

Our original designs for the brand used red, Duck & Waffle\u2019s signature colour, as the basis of colour palettes \u2013 mixed with shades of blue and grey. We looked at how the logo could be used as embellishment in a classic way such as signature patches inspired by Carhartt.<\/p>\n

\"201702162_Duck_&_Waffle_Local_uniform_proposal\"<\/p>\n

\"20170216_Duck_&_Waffle_Local_uniform_proposal\"<\/p>\n

Result<\/h2>\n

The final uniform features a statement red waist apron, with a unique curved hem; the large patch pocket is attached with metal rivets and a contrasting band and strap in burgundy. Finally, there is the cheeky embroidered Duck & Waffle Local logo.<\/p>\n

\"DW_U_27000_APRN\"<\/p>\n

\"IMG_3515\"<\/p>\n

The team at D&WL are coupling the apron with complimentary light grey t-shirts printed with fun, approachable captions. <\/p>\n

\"Courtesy
Courtesy Duck & Waffle Local<\/figcaption><\/figure>\n

For more information about Duck and Waffle Local, visit their website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

The latest Field Grey project launched this week with a bespoke solution for London’s latest opening: Duck & Waffle Local. Here we take a look at the project, from the brief through to result. The Client Duck & Waffle Local is the sister restaurant of the already iconic Heron Tower original, but with a ‘fast […]<\/p>\n","protected":false},"author":1,"featured_media":10262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":121,"footnotes":""},"categories":[1228],"tags":[2339,2288,2338,2234,1378,1085,2300,1690,1112],"class_list":["post-10250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-launches","tag-client","tag-development","tag-duck-waffle-local","tag-field-grey","tag-hospitality","tag-london","tag-research","tag-restaurants","tag-workwear"],"yoast_head":"\nProject Launch: Duck & Waffle Local - Field Notes | Blog and News | Field Grey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/field-grey.com\/blog\/project-launch-duck-waffle-local\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project Launch: Duck & Waffle Local - Field Notes | Blog and News | Field Grey\" \/>\n<meta property=\"og:description\" content=\"The latest Field Grey project launched this week with a bespoke solution for London’s latest opening: Duck & Waffle Local. 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