{"id":12147,"date":"2018-07-19T07:38:13","date_gmt":"2018-07-19T06:38:13","guid":{"rendered":"https:\/\/www.field-grey.com\/blog\/?p=12147"},"modified":"2018-07-19T07:38:25","modified_gmt":"2018-07-19T06:38:25","slug":"tbt-london-design-fair","status":"publish","type":"post","link":"https:\/\/www.field-grey.com\/blog\/tbt-london-design-fair\/","title":{"rendered":"#TBT: Field Grey&#8217;s Debut at the London Design Fair"},"content":{"rendered":"<p>Today we look back on our debut at the London Design Fair in September 2017, where we launched our Readywear collection &#8211; and we&#8217;re thrilled to announce that we&#8217;ll be back at the fair this year! <\/p>\n<p>Last Spring, while researching, developing and manufacturing bespoke collections, we began planning our first display at the London Design Fair. It would be where we launched <a href=\"https:\/\/www.field-grey.com\/readywear-1\/\" rel=\"noopener\" target=\"_blank\">Readywear<\/a>, a collection of 36 key uniform pieces that can be tailored to an individual business&#8217;s needs. Readywear is the culmination of years of uniform design experience, creating a ready-to-wear range covering everything from aprons to spa trousers. The collection responds to the current demand for a design aesthetic that is modern, practical and can be customised to support multiple brand environments. It\u2019s a pick \u2018n\u2019 mix range that can be tailored for small, medium or large businesses, designed in London and manufactured across Great Britain and Europe.<\/p>\n<p>The London Design Fair at Old Truman Brewery in East London instantly felt like the perfect place to launch Readywear, amongst some of the world&#8217;s leading artists, designers and craftsmen and women. This part of the capital is where Field Grey&#8217;s roots are, too, so it felt right that this huge next step would begin there. <\/p>\n<p>After spending a lot of time designing the perfect capsule collection, which could be curated easily by new customers, we tested different colour-ways and materials. In the meantime, we planned how we wanted to present the collection, and who we wanted to engage with. <\/p>\n<p>In July 2017, Field Grey collaborator <a href=\"https:\/\/www.tobymower.com\/\" rel=\"noopener\" target=\"_blank\">Toby Mower<\/a> began to produce the stand that would exhibit the collection. The stand represented the core values of Field Grey, with its clean, effective design. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/fullsizeoutput_16a.jpeg\" alt=\"\" width=\"675\" height=\"900\" class=\"alignnone size-full wp-image-12184\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/fullsizeoutput_16a.jpeg 675w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/fullsizeoutput_16a-300x400.jpeg 300w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/fullsizeoutput_16a-450x600.jpeg 450w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/p>\n<p>In August, we <a href=\"https:\/\/www.field-grey.com\/blog\/field-grey-behind-the-scenes-readywear-shoot\/\" rel=\"noopener\" target=\"_blank\">shot the collection<\/a> with our friends at Photographic Assignments. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/FieldGrey_BTS_PhotographicAssignments_0001.jpg\" alt=\"Field Grey BTS Readywear Shoot\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-12171\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/FieldGrey_BTS_PhotographicAssignments_0001.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/FieldGrey_BTS_PhotographicAssignments_0001-400x267.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>September quickly arrived and the fair was a huge success. We spent four days showcasing the collection, hosting apron-making workshops, meeting with contemporaries and arranging meetings to explore the benefits of Readywear with new clients. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_1.jpeg\" alt=\"Field Grey Readywear London Design Fair\" width=\"600\" height=\"450\" class=\"alignnone size-full wp-image-12188\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_1.jpeg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_1-400x300.jpeg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_7.jpg\" alt=\"Field Grey Readywear London Design Fair\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-12187\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_7.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_7-400x267.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_3.jpg\" alt=\"Field Grey Readywear London Design Fair\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-12186\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_3.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_3-400x267.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_2.jpg\" alt=\"Field Grey Readywear London Design Fair\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-12185\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_2.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2018\/07\/LDF-2017_Throwback_2-400x267.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>We&#8217;re very excited to be appearing at the fair again this year. We&#8217;ll reveal all the details of our 2018 London Design Fair exhibition and how we&#8217;re expanding Readywear very soon!<\/p>\n<p>For more information about Readywear, visit our <a href=\"https:\/\/www.field-grey.com\/category\/readywear\/\" rel=\"noopener\" target=\"_blank\">website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we look back on our debut at the London Design Fair in September 2017, where we launched our Readywear collection &#8211; and we&#8217;re thrilled to announce that we&#8217;ll be back at the fair this year! Last Spring, while researching, developing and manufacturing bespoke collections, we began planning our first display at the London Design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":18,"footnotes":""},"categories":[2131,2385,1],"tags":[1777,2134,1734,2234,1085,2356,2351,2486,2482,2403,2137],"class_list":["post-12147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio","category-london-design-fair","category-field-notes","tag-clothing","tag-design","tag-east-london","tag-field-grey","tag-london","tag-london-design-fair","tag-london-design-festival","tag-old-truman-brewery","tag-photographic-assignments","tag-toby-mower","tag-uniform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#TBT: Field Grey&#039;s Debut at the London Design Fair - Field Notes | Blog and News | Field Grey<\/title>\n<meta name=\"description\" content=\"We look back on Field Grey&#039;s debut at the London Design Fair, part of the London Design Festival, in 2017. 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