{"id":14715,"date":"2025-01-24T09:00:00","date_gmt":"2025-01-24T09:00:00","guid":{"rendered":"https:\/\/www.field-grey.com\/blog\/?p=14715"},"modified":"2025-01-30T10:28:29","modified_gmt":"2025-01-30T10:28:29","slug":"my-uniform-lucy-hope-founder-of-the-daughters-of-mars","status":"publish","type":"post","link":"https:\/\/www.field-grey.com\/blog\/my-uniform-lucy-hope-founder-of-the-daughters-of-mars\/","title":{"rendered":"My Uniform: Lucy Hope, founder of The Daughters of Mars"},"content":{"rendered":"\n

Lucy Hope is on a mission to transform health through textiles<\/a>. Inspired by her father\u2019s groundbreaking work in antiviral face mask technology at the family business Virustatic, where she\u2019s now at the helm, Lucy founded The Daughters of Mars<\/em><\/a><\/em> to redefine period care. Her game-changing tampon, designed to protect vaginal health, earned her a Women in Innovation<\/a> award from Innovate UK \u2013 and she\u2019s just getting started.<\/p>\n\n\n\n

For the first of our revived blog series, My Uniform<\/a>, we caught up with Lucy to talk about her mission, her personal style, and how she\u2019s taking her father\u2019s legacy of technical innovation into exciting new territory.
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Hi Lucy. What are you wearing today?<\/strong><\/p>\n\n\n\n

My go-to meeting outfit is a checked, belted Max Mara<\/a> shirt dress in Merino wool. The shoes are leopard-print Clarks. They\u2019re so comfortable \u2013 I hunted down another pair on Vinted when they stopped selling them. I found the watch with my mum at the\u00a0Royal Exchange<\/a> arcade in Manchester for my birthday. It\u2019s a dainty vintage piece with beautiful enamel work and a wind-up motion. It\u2019s engraved with its first service date \u2013 1929.
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Do you dress differently according to what your day holds?
<\/strong>Absolutely. For presentations, like when I spoke at the V&A about regulations holding back innovation in textiles, I\u2019ll wear black trousers with a blouse. One of my favourites is a Queens of Archive<\/a> sample sale find, which I pair with vintage M&S trousers and Stella McCartney shoes. The shoes are kind of fabulous \u2013 I wore them to a women\u2019s health pitch in London where the theme was futurist, so I added a silver lam\u00e9 Queens of Archive dress. I love Queens of Archive for statement pieces, but for everyday staples I stick to Woolmark labels like Max Mara and John Smedley<\/a>.
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You\u2019re a singer, too. Does that influence your style?
<\/strong>I\u2019m drawn to bold, vintage-inspired silhouettes for performances and that does seep into my day-to-day style. Even for pitches, I\u2019d never wear a standard corporate suit \u2013 it would always have a statement shoulder or oversized lapel<\/a>. I have a signature headdress I wear on stage, made by my friend Frog Flowers<\/a>. When I put it on, I feel empowered. I definitely channel that alter ego confidence when I\u2019m public speaking \u2013 minus the headdress!<\/p>\n\n\n\n

Tell me about the family business, Virustatic
<\/strong>My dad started Virustatic<\/a> in 2009 with the goal of pandemic preparedness. His grandfather had died in the 1918 flu pandemic. Then in 2003, during the SARS epidemic, he realised how little barrier filtration technology had advanced since 1918, when they just wore cloth masks. So he spent over a decade developing the Virustatic Shield. It\u2019s made from a breathable knit fabric coated with an organic, antiviral protein. Instead of just blocking particles, it binds to viruses as air passes through.
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Image credit: https:\/\/www.virustaticshield.com<\/figcaption><\/figure>\n<\/div>\n\n\n


How did that technology inspire The Daughters of Mars?<\/strong>
I joined Virustatic in 2020, but I wanted to explore other applications for our patented, natural protein coating, particularly in women\u2019s health. One of those was tampons. Most period products are full of plastics and chemicals, and we just blindly trust someone\u2019s looking out for us \u2013 but they\u2019re not. In the UK alone, around 75.4 million tampons are used every single month, so why not use that as 75.4 million opportunities to support vaginal wellness while managing flow? The more I researched and tested it, the more potential I saw. We\u2019ve now done over three and a half years of R&D, including government-funded and university projects and the results are promising.<\/p>\n\n\n\n

What sets your tampons apart?
<\/strong>Their coating isn\u2019t just beneficial to the vaginal flora \u2013 it\u2019s GOTS certified organic, which is extremely rare. They actively support vaginal health and are designed for those suffering with bacterial vaginosis, which affects one in three women globally at least once in their lives. We plan to manufacture to Medical Device standards, even though tampons in the UK don\u2019t have to meet them. It\u2019s a more expensive route, but necessary to give people confidence in the product.
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What\u2019s the goal for The Daughters of Mars<\/em>?
<\/strong>I want to change how we think about period care and spark a movement toward safer, better-designed options. It\u2019s shocking how little innovation there\u2019s been in this area and we\u2019re determined to change that. We\u2019re aiming to have our tampons on shelves by the end of the year. <\/p>\n\n\n\n

And at Virustatic Shield?<\/strong>
We\u2019ve developed a fantastic supplement with the same antibacterial and antiviral technology, containing lactoferrin, which prevents viral infections and speeds up recovery. We also see potential in applying the Virustatic coating to sportswear, as most antimicrobial coatings are metal-based and harmful to health and the environment. These coatings are used on polyester to combat the odours caused by plastic fibres that don\u2019t occur with natural fibres. There\u2019s such a need for innovation in this space \u2013 flattering sportswear made from natural fibres just doesn\u2019t exist yet.<\/p>\n\n\n

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Image credit: https:\/\/www.virustaticshield.com<\/figcaption><\/figure>\n<\/div>\n\n\n

Has your research changed how you shop?
<\/strong>Definitely. I\u2019ve always loved vintage, but now I\u2019m strict about materials because I know too much. I avoid polyester and look for natural fibres like organic cotton, Merino wool and silk. For essentials, I love brands like Branwyn<\/a>, which makes beautiful merino wool underwear.<\/p>\n\n\n\n

What\u2019s your earliest fashion memory?
<\/strong>I remember my mum buying me a pair of pedal pushers with a matching top, probably from BHS. I was a real tomboy as a kid. I was the first girl at my junior school to wear a sweater instead of a cardigan as part of my uniform because I refused to wear buttons! My everyday look was leggings, slouch socks and one of my brother\u2019s sweaters from Timberland, Kickers or Kappa.<\/p>\n\n\n\n

How have you seen Manchester\u2019s fashion scene change over the years?
<\/strong>Manchester\u2019s always been creative, but there\u2019s also this big glamorous side, especially on Friday and Saturday nights. I\u2019ve always found myself straddling both worlds \u2013 a bit glam, but also drawn to counterculture. When I was younger, fashion felt more tribal \u2013 you were a mosher, a goth or whatever. Now it feels more fluid. There\u2019s less pressure to fit into one group, which is refreshing.
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virustaticshield.com<\/a>
thedaughtersofmars.com<\/a>

Image credit (unless otherwise stated): Matt Bramford<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lucy Hope is on a mission to transform health through textiles. Inspired by her father\u2019s groundbreaking work in antiviral face mask technology at the family business Virustatic, where she\u2019s now at the helm, Lucy founded The Daughters of Mars to redefine period care. Her game-changing tampon, designed to protect vaginal health, earned her a Women in Innovation […]<\/p>\n","protected":false},"author":1,"featured_media":14742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":136,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-notes"],"yoast_head":"\nMy Uniform: Lucy Hope, founder of The Daughters of Mars - Field Notes | Blog and News | Field Grey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.field-grey.com\/blog\/my-uniform-lucy-hope-founder-of-the-daughters-of-mars\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Uniform: Lucy Hope, founder of The Daughters of Mars - Field Notes | Blog and News | Field Grey\" \/>\n<meta property=\"og:description\" content=\"Lucy Hope is on a mission to transform health through textiles. 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