{"id":15722,"date":"2025-11-11T15:31:43","date_gmt":"2025-11-11T15:31:43","guid":{"rendered":"https:\/\/www.field-grey.com\/blog\/?p=15722"},"modified":"2025-11-11T15:31:46","modified_gmt":"2025-11-11T15:31:46","slug":"turning-old-uniforms-into-new-ideas-field-grey-x-wagamama","status":"publish","type":"post","link":"https:\/\/www.field-grey.com\/blog\/turning-old-uniforms-into-new-ideas-field-grey-x-wagamama\/","title":{"rendered":"Turning old uniforms into new ideas: Field Grey x Wagamama"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Rethinking restaurant uniforms<\/h2>\n\n\n\n<p>For more than a decade, Field Grey has championed <a href=\"https:\/\/www.field-grey.com\/blog\/one-year-of-our-sustainability-manifesto-what-weve-learned-where-were-headed\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable design<\/a> and smart thinking in brand apparel, exploring how uniforms can evolve beyond aesthetics to shape culture and reduce waste. Our collaboration with the ubiquitous street food chain Wagamama was a case in point \u2013 and one of our most memorable <a href=\"https:\/\/www.field-grey.com\/blog\/field-grey-consultancy-a-circular-solution-for-wagamama\/\" target=\"_blank\" rel=\"noreferrer noopener\">consultancy projects<\/a>. Combining creative strategy with circular thinking, we built a uniform solution that was as sustainable as it was distinctive.<\/p>\n\n\n\n<p>Wagamama wanted our help refreshing its long-standing uniform programme. The challenge was to create a circular system for more than 170 restaurants across the UK \u2013 one that honoured the brand\u2019s Japanese-inspired identity while connecting with a new generation who care deeply about the planet, inclusivity and community.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-11-at-12.55.05-600x423.png\" alt=\"\" class=\"wp-image-15745\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-11-at-12.55.05-600x423.png 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-11-at-12.55.05-400x282.png 400w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-11-at-12.55.05.png 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"313\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.19.53-600x313.png\" alt=\"\" class=\"wp-image-15727\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.19.53-600x313.png 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.19.53-400x209.png 400w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.19.53.png 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Designing with purpose<\/h2>\n\n\n\n<p>Our starting point wasn\u2019t to design something new, but to repurpose what already existed. Together with Wagamama\u2019s team, we explored creative ways to give old garments new life.<\/p>\n\n\n\n<p>That thinking led to the Repurposing Workshop, a simple but powerful idea: staff could transform their retired T-shirts into upcycled items like tote bags or scrunchies. Working alongside London-based sustainability collective <a href=\"https:\/\/www.greatergoods.online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greater Goods<\/a>, we turned these workshops into inclusive, hands-on events that flipped the narrative on being kind to the planet from \u2019boring but important\u2019 to fun and inspiring for employees and local communities. <\/p>\n\n\n\n<p>This inclusive approach proved that circularity isn\u2019t just a supply chain principle \u2013 it\u2019s something people can experience and take pride in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"600\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/1-499x600.png\" alt=\"\" class=\"wp-image-15723\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/1-499x600.png 499w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/1-333x400.png 333w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/1.png 700w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"424\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.20.54-600x424.png\" alt=\"\" class=\"wp-image-15728\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.20.54-600x424.png 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.20.54-400x283.png 400w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-14.20.54.png 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Partnering with Pangaia<\/h2>\n\n\n\n<p>Our search for a design collaborator led us to <a href=\"https:\/\/pangaia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pangaia<\/a>, the material-science company redefining sustainable textiles with fabrics made from seaweed, banana leaves and recycled waste. Together, we reimagined the Wagamama uniform from the inside out. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"600\" data-id=\"15739\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-7-499x600.jpg\" alt=\"\" class=\"wp-image-15739\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-7-499x600.jpg 499w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-7-333x400.jpg 333w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-7.jpg 700w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"600\" data-id=\"15738\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-5-499x600.jpg\" alt=\"\" class=\"wp-image-15738\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-5-499x600.jpg 499w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-5-333x400.jpg 333w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/KAJ_WXP-5.jpg 700w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Staff were encouraged to return their old T-shirts, which were repurposed into a new collection of hoodies \u2013 closing the loop between past and future. Made from organic cotton treated with plant-based peppermint oil to reduce odour and washing, the garments balanced function, comfort and sustainability.<\/p>\n\n\n\n<p>We also helped create campaign content featuring employees styling their new uniforms \u2013 celebrating individuality and inclusivity across the brand.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"499\" data-id=\"15726\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/4-600x499.jpg\" alt=\"\" class=\"wp-image-15726\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/4-600x499.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/4-400x333.jpg 400w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/4.jpg 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A blueprint for a circular future<\/h2>\n\n\n\n<p>The result was more than a new uniform \u2013 it was a mindset shift. By engaging employees directly and collaborating with innovative partners, Wagamama turned sustainability from a goal into a practice.<\/p>\n\n\n\n<p>Circularity became part of the brand story, woven into every stage from concept to community. For Field Grey, it reinforced a long-held belief: when design, people and purpose align, even a humble T-shirt can spark meaningful change.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"493\" src=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Wagamamas_12x16_-10-1-600x493.jpg\" alt=\"\" class=\"wp-image-15749\" srcset=\"https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Wagamamas_12x16_-10-1-600x493.jpg 600w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Wagamamas_12x16_-10-1-400x329.jpg 400w, https:\/\/www.field-grey.com\/blog\/wp-content\/uploads\/2025\/11\/Wagamamas_12x16_-10-1.jpg 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Of our collaboration, Wagamama\u2019s Director of Creative Content, Kelly Lithgow, said, <\/p>\n\n\n\n<p>\u201cThe team at Field Grey acted as a wonderful extension of our team during our uniform collaboration project. Their creative firepower and industry knowledge was a great support on a project that felt <br>quite out of our remit initially.\u201d <\/p>\n\n\n\n<p>Our work with Wagamama and Pangaia showed that circular design isn\u2019t just the future \u2013 it\u2019s happening now.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rethinking restaurant uniforms For more than a decade, Field Grey has championed sustainable design and smart thinking in brand apparel, exploring how uniforms can evolve beyond aesthetics to shape culture and reduce waste. Our collaboration with the ubiquitous street food chain Wagamama was a case in point \u2013 and one of our most memorable consultancy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":27,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-notes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning old uniforms into new ideas: Field Grey x Wagamama - 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