{"id":15806,"date":"2025-11-19T09:03:12","date_gmt":"2025-11-19T09:03:12","guid":{"rendered":"https:\/\/www.field-grey.com\/blog\/?p=15806"},"modified":"2025-11-19T09:55:42","modified_gmt":"2025-11-19T09:55:42","slug":"consultancy-in-action-5-projects-that-show-how-we-work","status":"publish","type":"post","link":"https:\/\/www.field-grey.com\/blog\/consultancy-in-action-5-projects-that-show-how-we-work\/","title":{"rendered":"5 projects that show our consultancy in action"},"content":{"rendered":"\n

Consultancy has always been a core part of what we do \u2013 just as important to us as design. Every project looks a little different. Sometimes we\u2019re exploring big creative ideas, others we\u2019re deep in the technical detail or shaping the process behind a uniform rollout. But the goal is always the same: to help clients turn their brand identity into something people can wear, feel proud of and connect with.

We\u2019ve worked on some incredible briefs over the years. Here are five defining projects that stretched our thinking and shaped our consultancy approach<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Hilton Worldwide \u2013 strategic thinking <\/strong>in motion<\/h2>\n\n\n\n

Hilton asked us to create a uniform playbook \u2014 a guide to help their global teams understand how to commission and design brand-aligned uniforms. It needed to be both practical and inspiring, giving non-designers the confidence to make creative decisions.<\/p>\n\n\n

\n
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Extract from our agnostic playbook for Hilton Worldwide<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/h2>\n\n\n\n

The project was big \u2014 not just in scale, but in depth. We developed a vibrant visual language using collage, colour and layered imagery that made the process feel intuitive rather than intimidating. In many hotel groups, responsibility for uniforms falls to someone in middle management with little design experience. This playbook turned a potentially dry process into something engaging and empowering \u2014 a visual toolkit to help teams see design through a brand lens.<\/p>\n\n\n\n

It was consultancy at its most enabling: sharing our expertise so others could use it with confidence and clarity.<\/p>\n\n\n\n

Consultancy focus:<\/strong> Strategy, visual communication and implementation.<\/p>\n\n\n\n

Here-o Donuts \u2013 storytelling through design<\/strong><\/h2>\n\n\n\n

Here-o, a growing donut brand from the Middle East, came to us for help shaping a uniform that felt as joyful and distinctive as their product. They wanted something that captured their personality \u2014 bright, playful and rooted in American diner nostalgia.<\/p>\n\n\n

\n
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Bowling shirt designs for Here-o inspired by American diners<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/h2>\n\n\n\n

Our inspiration came from the classic bowling shirt \u2013 the kind with local team names embroidered across the back. That aesthetic felt perfect for Here-o\u2019s bold, friendly identity. We explored gingham, retro colour palettes and prints inspired by 1950s Americana, landing on a look that felt instantly familiar and irresistibly fun.<\/p>\n\n\n\n

\"\"
Here-o gained a premium, simple and on-brand uniform<\/figcaption><\/figure>\n\n\n\n

<\/h2>\n\n\n\n

They loved it and used our ideas almost verbatim, from the colours to the fabric direction. This was consultancy at its most intuitive: connecting deeply with a brand\u2019s story and translating it into design that staff wear proudly every day.<\/p>\n\n\n\n

Consultancy focus:<\/strong> Brand storytelling, colour and creative direction.<\/p>\n\n\n\n

Gorgeous Group \u2013 creative adaptability across borders<\/strong><\/h2>\n\n\n\n

When hospitality consultancy Gorgeous Group<\/a> asked us to collaborate, our job was to turn their clients\u2019 brand visions into uniforms that worked in the real world. At \u00c7\u0131ra\u011fan Palace in Turkey, that meant designing for two very different restaurants under one roof.<\/p>\n\n\n\n

The Winter Garden needed something elegant and refined; Akindev called for something more relaxed and functional for the warm climate. We moved through ideas, tweaking and testing until each collection felt right for its environnment. Alongside the designs, we put together fabric boards and full manufacturing packs so everything could be produced locally \u2014 keeping quality and design intent intact, even from a distance.<\/p>\n\n\n\n

The work became a real collaboration \u2014 talking, listening, adapting across cultures and climates. It was about finding the balance between creativity and practicality.<\/p>\n\n\n\n

Consultancy focus:<\/strong> Adaptability, creative collaboration and cultural sensitivity.<\/p>\n\n\n\n

Aramco \u2013 technical precision at scale<\/strong><\/h2>\n\n\n\n

When Aramco underwent a major rebrand with FutureBrand, we were brought in to make their updated identity tangible \u2013 turning brand concepts into a uniform system that could be manufactured across the world. The challenge was scale: hundreds of roles, different climates and factories around the world.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
The tech pack contained consistent guidelines for factories worldwide<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

We began by refining the creative ideas, making sure they could be produced efficiently without compromising on brand detail. From there, we built an entire technical framework \u2013 range plans, process maps, bills of materials, colour palettes, branding indexes and label and trim guides. We also designed modesty garments such as dresses and hijabs, so the collection worked across different cultures and environments.<\/p>\n\n\n\n

It was consultancy grounded in rigour \u2014 marrying creativity and engineering to make something consistent, inclusive and practical at scale.<\/p>\n\n\n\n

Consultancy focus:<\/strong> Technical consultancy, production feasibility and global rollout.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
Modesty hijab \u2013 research, inspiration and development<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Lexus \u2013 conceptual thinking and brand translation<\/strong><\/h2>\n\n\n\n

Lexus approached us in Brussels with an open brief: to explore how fashion thinking could elevate their brand experience. They were repositioning themselves as a leader in luxury innovation, and wanted to see how those ideas could translate to staff apparel.<\/p>\n\n\n\n

We treated it as a research-led exploration, drawing parallels between high fashion and automotive design. From Iris van Herpen<\/a>\u2019s sculptural craftsmanship to Louis Vuitton\u2019s precision finishes, we examined how similar values of innovation and refinement could inform Lexus\u2019s visual identity.<\/p>\n\n\n\n

Though the project wasn’t fully realised, it demonstrated consultancy as creative foresight \u2014 using research, trend awareness and imagination to inspire new directions. Sometimes, our role isn\u2019t to deliver a finished product but to show what\u2019s possible.<\/p>\n\n\n\n

Consultancy focus:<\/strong> Conceptual research, brand alignment and creative foresight.<\/p>\n\n\n\n

We believe great consultancy turns ideas into something people can wear and feel proud of. If that\u2019s what you need, we’d love to talk<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Consultancy has always been a core part of what we do \u2013 just as important to us as design. Every project looks a little different. Sometimes we\u2019re exploring big creative ideas, others we\u2019re deep in the technical detail or shaping the process behind a uniform rollout. But the goal is always the same: to help […]<\/p>\n","protected":false},"author":1,"featured_media":15818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":16,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-notes"],"yoast_head":"\n5 projects that show our consultancy in action - Field Notes | Blog and News | Field Grey<\/title>\n<meta name=\"description\" content=\"A look at five projects that shaped Field Grey\u2019s approach to consultancy \u2013 creative, technical and always highly collaborative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.field-grey.com\/blog\/consultancy-in-action-5-projects-that-show-how-we-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 projects that show our consultancy in action - 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