Branding agency Design LSM recommended Field Grey’s services to 39 Steps Coffee Haus when they required a uniform of separates for the launch of their inaugural café in London’s Soho.
Approach / 39 Steps has a bold identity and the stepped motif of the logo formed the basis for the brand application on the garments.
A bespoke half apron was produced in complementary brand colours, burgundy and stone, complete with bold silver eyelets.
A range of t-shirts in three colourways: black, burgundy, and white were selected to complement the bespoke aprons. Field Grey placed the logo on the reverse of the garment so to not obscure the bespoke braces worn by the team.
The uniform solution embraces the graphics and, coupled with the considered application of colours and accessories, resulted in a unique collection and a memorable experience for consumers.
39 Steps Coffee Haus is a café and roaster in the heart of London’s Soho, named after the number of individual steps it takes to make the perfect brew.