Keepers Lounge Bar & Kitchen


Keepers Lounge London T-Shirt Field Grey Uniform Design

Part of the 4 star Novotel London Tower Bridge Hotel, Keepers Lounge Bar & Kitchen is a modern place to breakfast with guests or spend an evening for dinner and drinks. Novotel approached Field Grey to develop a distinctive brand for this new concept.

Approach / The brief was to create an individual uniform solution, using the colours orange, black and olive, that reflected the city environment. And although the style needed to be urban, it also needed to be welcoming.

Results / The uniform is used from breakfast to dinner, so it was important that it could adapt seamlessly to the different styles of service. Aprons were designed in a bold honeycomb print and fitted check shirts kept the uniforms behind the bar smart from day to night.

Novotel / Founded in 1967, Novotel owns hotels in the heart of major cities and tourist destinations across the world. In the last few years, the brand opened hotels in locations including Rotterdam, London, Rio de Janeiro and Phuket, with an astonishing 128 more openings planned before 2018.