Approach / The new stores provide a stylish ‘out of town’ shopping experience and confidently take the ‘Next Home’ concept onto a new level. Field Grey developed a uniform to match – a simple light grey apron with a bespoke embroidered logo in the brand’s pantone colours.
Results / Dalziel & Pow describe the design as “modern, streamline, relevant and engaging.”
Next / Next is a British institution – a clothing, footwear and homeware giant with around 500 stores in the UK. It has another 200 or so in continental Europe, Asia and the Middle East.