Leading UK fashion retailer Next expanded its successful core range of fashion and home products to include DIY and outdoor garden centres. The new concept ‘Home and Garden’ stores opened in 2011 and were designed by Dalziel and Pow, who asked Field Grey to develop a uniform solution.Approach / The new stores provide a stylish ‘out of town’ shopping experience and confidently take the ‘Next Home’ concept onto a new level. Field Grey developed a uniform to match – a simple light grey apron with a bespoke embroidered logo in the brand’s pantone colours.
Results / Dalziel & Pow describe the design as “modern, streamline, relevant and engaging.”
Next / Next is a British institution – a clothing, footwear and homeware giant with around 500 stores in the UK. It has another 200 or so in continental Europe, Asia and the Middle East.